INSIGHTSREBON WILD / 2026
A CLEARER VIEW
OF INFLUENCE.
REBON WILD POINT OF VIEW
Our perspective on how talent, brands, media, rights and K-Culture are changing—and where new business can emerge.
01 / LATESTSTRATEGY · RIGHTS · GLOBAL
What Is an Artist Business Agency?
A new agency model that turns the influence of talent and content into business.
↗Talent Rights in the AI Era
Why AI should be separately approved and valued rather than treated as an automatic right.
↗From K-Culture to Global Business
A business framework for connecting Korean talent and content with global brands, media and commerce.
↗PPL Advertising Costs & Process
Published digital PPL starting budgets, broadcast placement pricing factors and a clear process.
↗MMA Sponsorship Rights & Costs
Choose between TFC main, sub, official and single-event sponsorship formats.
↗02 / OUR FRAMEWORKINFLUENCE × MARKET MAKING × BUSINESS BUILDING