Digital PPL starting budgets
The following are published planning-level entry budgets, not guaranteed all-inclusive quotations. VAT is additional.
| Package | Starting budget | Typical use |
|---|---|---|
| WILD BASIC | KRW 5 million | Product exposure in existing content |
| WILD PLUS | KRW 10 million | Product usage and trial |
| WILD PREMIUM | KRW 20 million | Multiple formats or channels |
| WILD SIGNATURE | KRW 30 million | Custom integrated campaign |
Compare the complete digital PPL packages for planning inclusions.
Why broadcast PPL needs a custom quotation
Broadcast placement depends on the production schedule, program compatibility, broadcaster or producer approval, on-screen exposure and contractual rights. A prop appearing on set is different from an integrated product demonstration or a scene developed around the brand.
Program opportunities include Gulliver’s Travels with Choi Hong-man, Groom Class 2 and the Solo Universe branded-content concept. Availability and final rights must be confirmed with the relevant rights holders.
What changes the price?
- Objective and audience: brand awareness, product demonstration or traffic.
- Media and placement: broadcaster, creator channel, duration and placement format.
- Production: existing content, new shooting, editing and review scope.
- Rights: on-air exposure is not automatically permission to republish footage in paid ads.
- Approvals and timing: compliance, schedules, revisions and reporting.
How a campaign is arranged
- Share your product, target audience, objective, preferred timing and budget range.
- Review proposed formats, programs and channels with REBON WILD.
- Confirm availability, creative deliverables, rights and quotation.
- Contract, produce, execute and receive the agreed delivery report.
Frequently asked questions
Is broadcast PPL priced the same as creator PPL?
No. REBON WILD publishes digital PPL starting budgets, while broadcast placement requires a program-specific quotation.
Does the KRW 5 million digital starting price include everything?
No. It is a planning-level entry budget for WILD BASIC excluding VAT; extra production, talent and usage rights can change the final price.
Can footage be reused in social or paid advertising?
Secondary use requires separate confirmation of copyright, talent likeness and applicable commercial usage rights.
Are views or sales guaranteed?
Publication and reporting obligations are distinct from commercial performance. Views or sales are not guaranteed without an explicit written agreement.