Our principle is simple: Human First. AI by Separate Consent.
AI rights are not automatic
Permission for an advertising shoot should not automatically imply permission to use captured images or voice for AI training, face synthesis, voice cloning, digital humans or multilingual transformations. Each use should define purpose, term, media, territory, permitted transformations and compensation separately.
What a project should define
- IMAGE
- Whether face, body or likeness may be generated, altered or synthesized.
- VOICE
- Whether voice cloning, synthesis, translation or generated speech is permitted.
- TRAINING
- Whether data may be used for model training, fine-tuning or future reuse.
- OUTPUT
- Media, term, territory, secondary use and editing rights for generated output.
- ECONOMICS
- AI usage fees, digital rights fees, renewal and additional-use economics.
Protection and growth are not opposites
Clear rights give brands confidence about what is permitted and allow talent to retain control. A clear rights structure does not prevent AI use; it makes agreed use commercially viable and sustainable.
REBON WILD principles
- AI scope is identified separately or through explicit clauses.
- Training, synthesis, voice, digital human and multilingual transformation are not bundled into one blanket consent.
- Approval stages are defined across brand, category, concept, script and final output.
- Additional AI value can be structured through separate rights fees and renewal terms.